Summer Hours:
9am-10pm Sat & Sun

Shades of Beach Haven

830 N Bay Ave - Beach Haven, NJ 08008

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Shades of Avalon

2564 Dune Dr - Avalon, NJ 08202

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Shades of Stone Harbor

261 96th St STE 102 - Stone Harbor, NJ 08247

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Shades of Cape May

420 Washington St - Cape May, NJ 08204

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Shades of Ocean City

838 Boardwalk - Ocean City, NJ 08226

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Shades of Key West

432 Greene St Key West, FL 33040

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  • SHOP WITH CONFIDENCE
  • SHOP WITH CONFIDENCE
  • SHOP WITH CONFIDENCE
  • SHOP WITH CONFIDENCE

Our Perfect Pair Program

Shop with confidence; you’re guaranteed to end up with the perfect pair! Try out any pair for 30 days, and if it’s not a perfect fit, we’ll pay for you to send it back and choose a different one. We’ll do this as many times as it takes for you to find the perfect pair; no limits and no strings attached!

Our Price Matching

Just send us a link through Chat, E-mail, or Text to any authorized U.S. seller with better pricing and if they’re legit, we’ll match it with a promo code for that specific product. You don’t need to choose between the best prices and the best service; you can have both!

96 Questions But Shades Ain't One


Why buy from 96 Shades?

We’re a sunglass company with a passion for helping every customer find their perfect pair. An enthusiasm for sunglasses is deeply ingrained into the DNA of the company and we hope you experience it every time you interact with Shades.

An Unmatched Passion For Sunglasses

The top priority of our daily operations is to be available to offer attentive and complete customer support. We’ve created a number of different convenient channels for you to get fast help depending on what your specific needs are and you’ll find that our passion is what drives our policy.

We’re literally waiting here and excited to chat 9:00am - 5:00pm, Monday - Friday! You can even send a chat request for a live video call with one of our sunglass-loving specialists. We can share screens and help you navigate our site to find your perfect pair!

Ridiculous Customer Service and Live Support

We’ve been selling sunglasses since 2007, and we have 17 years worth of satisfied shoppers to testify on our behalf. Check out the hundreds of 5-star reviews our guests have left us on Google to get a glimpse into the spectacular experience we provide.

17 Years of Satisfied Shoppers

Shop with confidence; you’re guaranteed to end up with the perfect pair! Try out any pair for 30 days, and if it’s not a perfect fit, we’ll pay for you to send it back and choose a different one. We’ll do this as many times as it takes for you to find the perfect pair; no limits and no strings attached!

The Perfect Pair Program

Order before 3pm EST and your package will ship the same day. We’ll pay a premium for guaranteed 2-day shipping anywhere in the continental U.S.

Free 2-Day Shipping

Just send us a link through Chat, E-mail, or Text to any authorized U.S. seller with better pricing and if they’re legit, we’ll match it. You don’t need to choose between the best prices and the best service; you can have both!

Guaranteed Best Prices

We love sunglasses and we love helping people. Three generations of family owners and our dog, Maui Jim, enthusiastically play an active role in providing the Shades experience. Your purchase supports our family; and in return, we’re here to help every customer find their perfect pair of shades!

Family Owned & Operated

If it’s on our website, it’s in stock! If it’s in stock, it ships the same-day. When it ships, you get it two-days later. When you get your pair, you have 30 days to decide if it’s a perfect fit; if it’s not, we’ll pay for you to send it back! When you send it back, you get full credit to try another pair. Keep trying until it’s perfect!

Always In Stock

Our 365 Day Warranty is super straightforward. Here’s how it works: If a frame you purchased from Shades is damaged or destroyed, you can send it to us within 365 days of purchase and we’ll give you a 50% off discount code to purchase a new pair!

365 Day Warranty

Unfortunately, websites usually don’t advertise if they’re an UN-authorized seller. To save yourself some time, the basic rule of thumb is that most authorized online sellers follow the discounting patterns of the brands themselves. So, if every major website has a similar price listed, the website or Amazon seller with ridiculous discounts probably isn’t an authorized retailer! As for us, give any of our brands a call and ask them if they know Shades from New Jersey; tell them we said hi!

Authorized U.S. Retailer

Shipping & Delivery

Yes! Always. If your order is over $100 we’ll pay for free 2-day shipping! If you’re buying lower-priced frames under $100 like those from Doop or Suncloud, or just shopping for some basic accessories, your shipping is still free, it might just take an extra day or two! Cross the $100 threshold and free shipping will automatically be upgraded to 2-day shipping anywhere in the continental U.S. DISCLAIMER: Occasionally, courier services like UPS or USPS will allow you to pay for 2-day shipping, and still take 3 days around holidays, weekends, etc. We’ll do everything we can to ensure 2-day shipping every time!

Is Shipping Really Always Free?

We’re literally sitting here waiting for your orders. When an order comes through, it’s like Christmas morning for us; we can’t wait to pack it up and ship it out! So, order before 3:00pm (EST) and we guarantee it’ll ship the same day. Anything ordered after 3:00pm will go out the next morning! We even come in on weekends to get every order out! Neither snow, nor rain nor heat, nor gloom of night, you know?

How long between when I place my order and when my order ships?

Yes! Your package will even include a card saying exactly who packed and shipped your order.

Do you pack and ship the product yourselves?

As a Shopify Plus merchant, we have preferred relationships with all of the biggest delivery services in the country. We’ll choose whichever delivery service will get your order to you as quickly as possible. But, typically, USPS and UPS account for over 95% of our deliveries.

What delivery service will deliver my package?

Yes. We insure every package from shipment until delivery. However, once it’s delivered to your doorstep, you are responsible for the entire value of your order.

Is my package insured?

Your package will include whatever you’ve ordered, along with a complimentary Shades premium cleaning cloth, brand stickers, a “packed by” card so you know who packed your order, and a packing slip to confirm your ordered products.

What comes in my package?

All orders ship from our home office located at 200 West Somerdale Road Suite H, Voorhees, NJ 08043

Where does my order ship from?

Unfortunately, at this time we only ship within the continental U.S.

Do you ship outside of the continental U.S.?

The Perfect Pair Program

As average people who shop online, we’re sick and tired of “free return” policies that have so much fine print, it may as well say “ALL SALES ARE FINAL”. If you can’t even take it for a test drive and still return it, then what’s the point? So, with the Perfect Pair Program, we invite you to break the seal and wear the sunglasses like they’re yours (because they are) for up to 30 days. If the pair isn’t a perfect fit, initiate an exchange, follow the prompts, and use the prepaid shipping label to send them back. We’ll quickly inspect the pair for any noticeable scratches, damages, or wear-and-tear and as long as you’ve treated them with care, we’ll immediately issue a full store credit to choose a different pair.

So what's the Perfect Pair Program?

Yes! That’s the beauty of the perfect pair program! As long as there are no scratches or damages, you can exchange your pair even after wearing them out and about!

Can I wear the frame out and still exchange it?

We’ll quickly inspect the pair for any noticeable scratches, damages, or wear-and-tear and as long as you’ve treated them with care, we’ll immediately issue a full store credit to choose a different pair.

What condition does my frame need to be in to exchange it?

Yes! The reason is that it wasn’t perfect for you. If it’s not your perfect pair, we don’t want you to be stuck with it!

Do I need a reason to exchange my pair?

Our automated return system allows you to return a product within 30 days of delivery.

How long do I have to exchange my pair?

Click Here to visit your account page and initiate an exchange.

How do I initiate my exchange?

Well, shipping always costs something. But, the good news is we pay for it, no questions asked! So, it doesn’t cost you anything at all!

Does it cost anything to ship it back?

Every frame we ship has a perfect pair tag on it. If the tag is removed and the seal is broken, the frame is considered used or worn and is no longer eligible for a full refund. But, we guarantee that you’ll end up with the perfect pair. So, even after you break the seal, you have 30 days to try out your pair, and if it’s not a perfect fit, send it back and try a different pair!

What’s the difference between this and a normal return?

The brands that are excluded from the perfect pair program are our budget brands such as Doop and Suncloud and our accessory brands.

Are any brands excluded from the Perfect Pair Program?

Returns

Any order can be returned within 30 days of delivery as long as the product has gone unused and unworn. Every frame we ship has a perfect pair tag on it. If the tag is removed and the seal is broken, the frame is considered used or worn and is no longer eligible for a full refund. But, we guarantee that you’ll end up with the perfect pair. So, even after you break the seal, you have 30 days to try out your pair, and if it’s not a perfect fit, initiate an exchange, receive full credit, and try a different pair!

What is your return policy?

Click Here to visit your account page and initiate a return.

How do I initiate a return?

We pay for your return shipping, no questions asked.

Who pays for return shipping?

Yes! Chat, Text, or E-mail to cancel before getting notification of fulfillment. But, act quick, because our shipping is lightning fast.

Can I cancel an order that hasn’t shipped?

Nope! That would be lame.

Is there a limit on returns?

You can return any pair within 30 days through our perfect pair program and exchange it for a different pair. However, once you’ve worn your frames, they cannot be returned for a full refund.

Can I return something after I’ve worn it?

Every frame we ship has a perfect pair tag on it. If the tag is removed and the seal is broken, the frame is considered used or worn and is no longer eligible for a full refund. But, we guarantee that you’ll end up with the perfect pair. So, even after you break the seal, you have 30 days to try out your pair, and if it’s not a perfect fit, send it back and try a different pair!

How is a return different from the Perfect Pair Program?

Warranties

Our 365 Day Warranty is super straightforward. Here’s how it works: If a frame you purchased from Shades is damaged or destroyed, you can send it to us within 365 days of purchase and we’ll give you a 50% off discount code to purchase a new pair!

All Maui Jim warranty and repairs are to be handled directly through Maui jIm Inc.

What is the Shades Warranty?

365 days from the date of purchase.

All Maui Jim warranty and repairs are to be handled directly through Maui jIm Inc.

How long is the Shades Warranty valid?

Yes. We cannot generate your 50% off discount code without first receiving and inspecting your damaged pair.

All Maui Jim warranty and repairs are to be handled directly through Maui jIm Inc.

Do I need to send in my sunglasses to redeem my warranty?

We do. We always pay for shipping. It’s kind of our thing.

All Maui Jim warranty and repairs are to be handled directly through Maui jIm Inc.

Who pays for shipping when redeeming a warranty?

Yes, each brand offers different manufacturer warranties and varying degrees of customer service. For brand specific customer service, you can find their respective support channels online.

All Maui Jim warranty and repairs are to be handled directly through Maui jIm Inc.

Do these products have manufacturer warranties?

How do I get help?

You already found our FAQ! So, by now you probably know that basically any general question you could ever have has already been answered. But, for the questions specific to you and your needs, we’re waiting and ready to answer!

Our FAQ

We're live and ready to chat 9am-5pm, Monday-Friday. Let us help you find your perfect pair. Click the pink chat bubble below to chat with us!

Live Chat

Text us at +1 856 509 7010 to chat with a sunglass specialist 24/7. Responses aren’t always immediate like they are through our live chat function, but you can text us any time with any question!

Click Here to save our number to your phone and Shades Support will be just a click away!

Text

E-mail us at Support@NinetySixShades.com with any question you can possibly think of! During business hours, we’ll respond within minutes. But, even on nights and weekends we try to be as responsive as possible!

Email

Click the pink chat bubble below to request a live video call with one of our sunglass-loving specialists. We can even share screens and help you navigate our site to find your perfect pair!

Video Consultation

Payments & Gift Cards

Visa, Mastercard, Discover, American Express, Shop Pay, Apple Pay, Google Pay, Meta Pay, PayPal, Venmo, and Diner’s Club.

What forms of payment do you accept?

This can be dependent on the institution used for payment. But, the payments we accept recommend waiting 3-5 business days to see refunds appear in your account.

How long until my refund appears on my bank or credit card statement?

Unfortunately, we don’t currently accept FSA or HSA for any of our products.

Can I use my FSA/HSA with Ninety Six Shades?

Click Here to purchase an e-gift card. But, gift cards aren’t always the best option for sunglasses as there are so many different options that cost different amounts. Instead, we recommend buying a Shades VIP Card that can be easily redeemed for any pair of sunglasses from any brand included in each respective package.

How do I buy a gift card?

No, gift cards, as well as VIP Cards, never expire.

Do gift cards expire?

A balance will remain on the giftcard indefinitely and can be easily checked by visiting the original email where the e-gift card was issued.

What happens if I don’t use the whole gift card?

It’s so easy! Simply take the unique code that was issued and type it into the gift card box at checkout.

How do I redeem my gift card?

The Shades VIP Card

The Shades VIP Card is the ultimate luxury gift experience. With over 1,000 unique pairs to choose from, it would be nearly impossible to pick out the right frame for someone else. But now, with the Shades VIP Card, whether you're planning a corporate gifting campaign, delivering a touch of lavish luxury to your next special event, or simply looking for the perfect present to give on holidays and birthdays, you can give any VIP their perfect pair.

What is the Shades VIP Card?

We offer three different VIP Cards: Red, Gold, and Black. Each VIP package is redeemable for a specific group of brands. Click Here to see which brands are included in each VIP Card.

What can I get with my VIP Card?

It’s so easy! Simply take the unique code that was issued and type it into the ‘discount code and gift card’ box at checkout. NOTE: A VIP Card redemption code will only be accepted when only one item is in the cart.

How do I redeem my VIP Card?

Yes! All of our refunds are issued based on the specific payment method used during the original purchase. So, in this case, a new VIP Card redemption code would be issued.

Can I still return a pair of frames I got with a VIP Card?

In-Store Shopping

As we prepare for the 2024 season along the Jersey Shore, we're building out systems that will streamline all policies and programs across all channels beginning Spring, 2024.

However, for the few year round locations that are currently operating, online policies and programs only apply to The Shades Online Store.

Are online refund & return policies, e-gift cards, VIP Cards, and discount codes accepted at indivdual Shades locations?